“Layar Creator places the power of interactive print at everyone’s fingertips. Layar is the world’s easiest way to activate print media with digital content. It’s a self-service web application that lets anyone infuse static pages with interactive experiences.”
So you need a magazine, a “smartphone”, internet connection and a place to store you device while you are reading the magazine in the “normal way”. Why not just embed the display and all digital content into the magazine itself?